Advertising management (Record no. 14756)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00665nam a2200241Ia 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | IN-BaIIA |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 211028s9999 xx 000 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 978-81-203-1219-7 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | IIA Library |
| 080 ## - UNIVERSAL DECIMAL CLASSIFICATION NUMBER | |
| Universal Decimal Classification number | 658.8 |
| Item number | BAT |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Batra, Rajeev |
| 9 (RLIN) | 26472 |
| 245 #0 - TITLE STATEMENT | |
| Title | Advertising management |
| Statement of responsibility, etc. | Rajeev Batra |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 5th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New Delhi |
| Name of publisher, distributor, etc. | Prentice-Hall |
| Date of publication, distribution, etc. | 2002 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xiii, 754p. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Advertising planning |
| 9 (RLIN) | 26473 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Advertising regulation |
| 9 (RLIN) | 26474 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Decision making |
| 9 (RLIN) | 26475 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Global marketing |
| 9 (RLIN) | 26476 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Aaker, D. A |
| 9 (RLIN) | 26477 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Myers, J. G |
| 9 (RLIN) | 26478 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Cost, replacement price | Price effective from | Koha item type | Purchase Price |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| IIA Library-Bangalore | IIA Library-Bangalore | General Stacks | 05/09/2002 | 250.00 | 658.8/ BAT | 15678 | 05/11/2021 | 250.00 | 05/09/2002 | Books | Rs. 250.00 |