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Advertising management

Batra, Rajeev

Advertising management Rajeev Batra - 5th ed. - New Delhi Prentice-Hall 2002 - xiii, 754p.

ISBN: 978-81-203-1219-7

Subjects--Topical Terms:
Advertising planning
Advertising regulation
Decision making
Global marketing

Universal Decimal Class. No.: 658.8 / BAT

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