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Marketing management planning, implementation and control

Ramaswamy, V. S

Marketing management planning, implementation and control V. S. Ramaswamy and S. Namakumari - 2nd ed. - Delhi Macmillan 2000 - xx, 624p.

ISBN: 0333-92439-8

Subjects--Topical Terms:
Management
Marketing

Universal Decimal Class. No.: 658.8 / RAM

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