000			00665nam a2200241Ia 4500
003			IN-BaIIA
008			211028s9999 xx 000 0 eng d
020			_a978-81-203-1219-7
040			_cIIA Library
080			_a658.8 _bBAT
100			_aBatra, Rajeev _926472
245		0	_aAdvertising management _cRajeev Batra
250			_a5th ed.
260			_aNew Delhi _bPrentice-Hall _c2002
300			_axiii, 754p.
650			_aAdvertising planning _926473
650			_aAdvertising regulation _926474
650			_aDecision making _926475
650			_aGlobal marketing _926476
700			_aAaker, D. A _926477
700			_aMyers, J. G _926478
942			_cBK
999			_c14756 _d14756