Goldstein, Noah J <br/><br/>
Yes!  50 scientifically proven ways to be persuasive 
Noah J Goldstein, Steve J Martin and Robert B Cialdini                                           
 - New York  Free Press  2008 
 - xii, 258p. 
<br/><br/><label>ISBN: </label>978-1-4165-7096-7 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Business communication<br/>Persuasion(Psychology)
<br/><br/><label>Universal Decimal Class. No.: </label>301.15  / GOL