TY  - BOOK
AU  - Batra, Rajeev
AU  - Aaker, D. A
AU  - Myers, J. G
TI  - Advertising management
SN  - 978-81-203-1219-7
PY  - 2002///
CY  - New Delhi
PB  - Prentice-Hall
KW  - Advertising planning
KW  - Advertising regulation
KW  - Decision making
KW  - Global marketing
ER  -