00665nam a2200241Ia 4500 IN-BaIIA 211028s9999 xx 000 0 eng d 978-81-203-1219-7 IIA Library 658.8 BAT Batra, Rajeev 26472 Advertising management Rajeev Batra 5th ed. New Delhi Prentice-Hall 2002 xiii, 754p. Advertising planning 26473 Advertising regulation 26474 Decision making 26475 Global marketing 26476 Aaker, D. A 26477 Myers, J. G 26478 BK 14756 14756 0 0 0 0 BAN BAN GEN 2002-09-05 250.00 0 658.8/ BAT 15678 2021-11-05 250.00 2002-09-05 BK Rs. 250.00