00568nam a2200217Ia 4500003000900000008004100009020002200050040001600072080001500088100001800103245004100121250001200162260003500174300001600209650002500225650002700250650002000277650002100297700001600318700001600334IN-BaIIA211028s9999    xx            000 0 eng d  a978-81-203-1219-7  cIIA Library  a658.8bBAT  aBatra, Rajeev 0aAdvertising managementcRajeev Batra  a5th ed.  aNew DelhibPrentice-Hallc2002  axiii, 754p.  aAdvertising planning  aAdvertising regulation  aDecision making  aGlobal marketing  aAaker, D. A  aMyers, J. G