Batra, Rajeev <br/><br/>
Advertising management 
Rajeev Batra 
 - 5th ed. 
 - New Delhi  Prentice-Hall  2002 
 - xiii, 754p. 
<br/><br/><label>ISBN: </label>978-81-203-1219-7 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising planning<br/>Advertising regulation<br/>Decision making<br/>Global marketing
<br/><br/><label>Universal Decimal Class. No.: </label>658.8  / BAT