00498nam a2200181Ia 4500003000900000008004100009020001700050040001600067080001500083100002000098245009800118250001200216260002700228300001400255650001500269650001400284700001800298IN-BaIIA211028s9999 xx 000 0 eng d a0333-92439-8 cIIA Library a658.8bRAM aRamaswamy, V. S 0aMarketing managementbplanning, implementation and controlcV. S. Ramaswamy and S. Namakumari a2nd ed. aDelhibMacmillanc2000 axx, 624p. aManagement aMarketing aNamakumari, S