Ramaswamy, V. S <br/><br/>
Marketing management  planning, implementation and control 
V. S. Ramaswamy and S. Namakumari 
 - 2nd ed. 
 - Delhi  Macmillan  2000 
 - xx, 624p. 
<br/><br/><label>ISBN: </label>0333-92439-8 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management<br/>Marketing
<br/><br/><label>Universal Decimal Class. No.: </label>658.8  / RAM